As social media becomes more widespread across the industry, we begin to wonder if it can replace face-to-face communication. Even in our tech crazy culture, the answer is no. However, having a social media presence for your business can be incredibly beneficial.
Online access is crucial, no matter what the industry. In addition, it’s important that your business’ online presence is up-to-date and correct. Potential customers searching for you on Facebook, Twitter, Google+, and LinkedIn who either can’t find your business or are viewing outdated information will likely move on to your competition.
If you’re not convinced, here are some powerful statistics about social media marketing for brands (courtesy of AdWeek):
- 74% of shoppers depend on social media to influence purchasing choice
- 47% of Americans named Facebook as their top influencer of purchases
- On average, B2B marketers promote their brand on six different social media platforms
- 97% of consumers turn to the Internet to discover local businesses
- Facebook has nearly 1.5 billion active users
From these statistics alone, it’s obvious that your brand should be viewable, active, and updated online. But does your business have to be on all social networks? Find out in part 2 of “Benefits of Using Social Media to Build a Brand.” Stay tuned!