With summer rolling in and things settling down, it’s the perfect time to create a social media strategy for your business. It can be a bit overwhelming with all of the platforms available!
See the steps below for guidance, courtesy of social relationship platform Buffer:
1. Find the right networks for your business. As we mentioned in a previous post, it’s better to have a solid presence on the right platforms than to be spreading yourself too thin. Find the platforms that best fit your company’s strategy and goals. For guidance, look at each network’s user demographics like gender, age, and education.
2. Fill out each profile entirely. It’s simply not enough to have your company’s name on each social network. Make sure to keep all photos and descriptions current and complete. If not, you risk coming off as unprofessional. You may even end up handing customers over to your competition!
3. Give your brand a voice. Providing a consistent tone and voice on social media sites will lead customers to view you as relatable, agreeable, and persuasive. In our industry, a formal tone is the norm, but don’t be afraid to be a little more casual if it suits your company.
4. Plan timing and positioning. Some types of businesses benefit from posting to social media three times a day, whereas others do well from weekly posts. It varies based on both audience and industry. As far as content — photos, videos, and quotes tend to perform best. Above all, remember to share content that’s relevant to your business and for your consumers.
5. Trial and error. Don’t be discouraged if you’re not seeing results! Set a baseline and analyze results to determine what type of content works. Social media marketing involves some experimentation to find out what’s best for your brand!
6. Pay attention to your audience. Engagement is paramount. If you expect customers to show an interest in your brand, you must show an interest in them! When users talk about your business on social networks, listen and respond. If you don’t get back to them in a timely manner, consumers will probably look elsewhere (hint: your competition).
With a clear strategy, your business will be sure to reap the benefits that social media has to offer. Get started today! Look out for our last part of “Benefits of Using Social Media to Build a Brand,” in which we’ll discuss social media marketing vs. face-to-face interaction.