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Affordable Ways to Promote Your Small Business

Posted by in Small Businesses

If you own a small business, marketing might be the last thing on your mind. Who’s got the time or money for that, right? But the truth is that you can’t afford not to promote your business.

That’s not to say you have to pour thousands of dollars into a marketing budget. Here are some affordable ways to promote your small business:

Start an email marketing campaign. “Marketing through e-mail is flexible, cost-effective, easy to measure (assuming you put the right tracking in place), and high impact,” advises Entrepreneur. Email marketing can help drive traffic to your website, reach a large audience, and stay in touch with clients and prospects. Write about the following:

  • Newsletters
  • Product announcements
  • Publicity

Host a meet-up. It’s been proven that events have a positive impact on client relations. Plus, it doesn’t cost much — or anything, really — to bring people together. Create and host a small event related to your industry to expand your network and increase brand awareness.

Be more social. If your company isn’t yet on social media, it’s time to get on board. It’s free, it’s where your customers are, and it doesn’t have to take up all of your time. Do a little research into where your target audience likes to hang out — you don’t have to be on every social network — and build your brand there.

BELGRADE - JUNE 13, 2014 Social media website logos Facebook, Twitter and other printed on paper

You can promote your business without breaking the bank! When it’s time to increase your marketing budget, turn to RMP Capital for creative funding services. We can help you grow your business faster than you thought possible. Dial 631.738.0047 to get started!

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